News Item

Fashionistas Are In A Frenzy For A Head of Red Hair

Los Angeles Times–Red is the blazing hot trend in hair color this season.

The color makes a bold statement, and whether someone spent a few hours in a colorist’s chair or was naturally blessed with red tresses, the punchy hue is as much an attention grabber as any bold accessory.

“I’ve always thought of red as a state of mind,” says Marie Claire magazine beauty director Ying Chu, who adds that only 2 percent of the world’s population has naturally red hair. “The color portrays a fiery, seductive, standout personality. One can hardly blend in the crowd when sporting it — think Florence Welch, Julianne Moore, Lucille Ball.”

Women can’t seem to get enough of the hue, whether it’s a delicate shade of apricot or a rich shimmery auburn.

“More and more of my clients want red hair,” says Fernandez de la Vega, who tailors the color to suit the client’s skin color and hair type. “I’ll start most of them off with a subtle shade of red, and those who like it are always a bold shade of copper a month or two later. Red hair shows a strong personality, and people who go red want to be seen.”

Of course we at the KC Irish Fest were way ahead of this trend.