Tomorrow in Dublin's fair city, a new pub will open its doors: The Virgin Mary. Odd name for a pub, yes. But there's an odder oddity. The Virgin Mary will be an alcohol-free pub. Ireland's first. They aim to offer all the ambiance and vibe of a traditional pub, but sans hooch.
“When I mention this concept to friends, the first thing they do is laugh and ask why I’d do this in one of the bar capitals of Europe, ” says the owner Vaughan Yates.
Why indeed. Best of luck, Mr. Yates. You sick, twisted man.